×

新导航介绍,点击查看

《大众传播模式论》电子版(分享)

发表日期:2007-04-04 摄影器材: 点击数: 投票数:

寻找好多年的的《大众传播模式论》的电子版,今天终于在网上一个朋友的网络硬盘里找到了。真是很高兴,再次感谢这位还不认识的朋友,有如此博大的胸怀,把自已的收获拿来共享。

我应该学习他学习,如有需要的朋友请与朕联系哈。

 

 

附:英文版的资料

Description of Communication Models for the Study of Mass Communications
Presents the main existing models of the mass communications process which have been developed during the last thirty years, providing brief descriptions of the most significant concepts and ideas in the study of mass communication, using graphic and verbal models.

Key models cover the following topics

- processes of mass media on individuals society and culture
- audience and media reception research
- media organisations and their selection processes
- planned media campaigns and public relations
- new electronic media and the information society
- international communications
Contents of Communication Models for the Study of Mass Communications
1. Introduction.
2. Basic Models.
3. Personal Influence, Diffusion and Short-Term Effects of Mass Communication on Individuals.
4. Effects of Mass Communication on Culture and Society.
5. Audience-Centred Models.
6. Media Organisation, Selection and Production.
7. Planned Communication.
8. New Media and The Information Society.
9. International Communication.
Index.

 

作者:超人(Superman)

《《大众传播模式论》电子版(分享)》


下一篇:没有了

最 新:
没有其它新的作品了

更多超人(Superman)的POCO作品...

评论